Gear on Art Imitates Life

The best camera is the one you have with you (but that's not the whole story)

Sat, 02 May 2026 00:00:00 +0000

The saying goes: the best camera is the one you have with you. Chase Jarvis popularised it, Apple built an entire marketing campaign around it, and in practice it’s hard to argue with. The phone in your pocket has made more genuinely good photographs than most dedicated cameras will ever see.

And yet. There is something that happens when I pick up a large camera — a smallish Fuji, a heavy Leica — that doesn’t happen when I reach for my phone. Something slows down. Not just the process, but me.

Fujifilm Creator Summit

Sat, 22 Feb 2025 00:00:00 +0000

Fujifilm Creator Summit at Sydney Luna Park

About a thousand “creators” decended upon Sydney Luna Park this weekend for the Fujifilm Creator Summit.

Fujifilm targetting content creators is a smart move. It’s a different audience than (amateur) photographers. There’s probably still some market for advanced vlogging cameras, although those would be the lower end of the market. You can’t sell a GFX100 to a vlogger.

Atomos, Rode, and a few other vendors were there. Heard one of the vendors say, (paraphrased) “if you have more gear, you look more professional, and you can charge more”.

Lumix S1

Sun, 11 Aug 2019 00:00:00 +0000

Leica SL Workshop

Sat, 02 Jul 2016 00:00:00 +0000

Find more (and high-res) on Flickr!