Getty/iStock Create Sydney 2024

Getty/iStock Create Sydney 2024 Takeaways

Several key themes are influencing visual content demands in 2024, including:

Authenticity: Consumers are increasingly discerning and expect visuals to feel genuine and relatable, avoiding staged or overly polished imagery.
Wellness: With a focus on mental and physical well-being, content showcasing healthy lifestyles, mindful technology, and supportive workplaces is in high demand.
Diversity and Inclusion: There is a strong demand for visuals representing the breadth of human diversity, going beyond basic representation to capture authentic and inclusive experiences across age, gender, body type, disability, religion, ethnicity, sexual orientation, and socio-economic status.
Human Connection: Despite technological advancements, there’s a growing desire for in-person connection and genuine emotional experiences.
Business Wellness: Companies are prioritizing employee well-being and creating supportive work environments. Visuals showcasing these initiatives are gaining traction.

Focus on your passions: Draw inspiration from your interests and expertise to create unique and engaging content.
Embrace the “Instagram-y” approach: Capture spontaneous, candid, and honest moments that reflect everyday life.
Go the extra mile: Elevate your ideas and execution to create visually compelling stories that resonate with viewers.
Visualize concepts: Instead of simply depicting subjects, aim to convey emotions and connections through your visuals.
Plan meticulously: Thoroughly research your subject, location, and styling to ensure a cohesive and impactful final product.
Emphasize diversity and authenticity: Showcase diverse talent and capture real emotions and connections.

What are the specific requirements for shooting Custom Content for Getty Images?

Follow the brief closely: Adhering to the client’s specifications regarding composition, color palettes, mood, and tone is crucial.
Focus on authentic moments: Capture genuine interactions and avoid staged or unnatural poses.
Pay attention to demographics: Ensure your casting aligns with the client’s target audience.
Consider brand guidelines: Integrate brand colors and elements thoughtfully while maintaining authenticity.
Showcase product placement strategically: If required, feature the product in a natural and engaging way.

Craft a clear concept: Develop a strong narrative and purpose for your video.
Plan and storyboard: Visualize your shots and camera movements beforehand.
Choose compelling locations: Scout for visually interesting and relevant settings.
Utilize camera movement effectively: Employ purposeful movements to enhance storytelling.
Capture authentic moments: Focus on genuine interactions and expressions.
Consider copy space: Leave room for text and graphics in your compositions.
Optimize lighting: Pay attention to natural and artificial light sources.
Coverage is key: Capture a variety of shots to provide editing flexibility.

Diversify your portfolio: Shoot a range of subjects, locations, and talent to avoid repetition.
Plan for multiple briefs: Coordinate shoots to fulfill various client needs efficiently.
Vary angles, compositions, and styling: Capture unique perspectives, avoid duplicating shots by changing outfits, location and models.
Create narratives: Tell compelling stories that differentiate your content.
Monitor your submissions: Analyze download data to identify successful themes and trends.

What are the best practices for working with Aboriginal people and representing Indigenous cultures respectfully?

Connect and build relationships: Establish genuine connections with Aboriginal individuals and communities.
Demonstrate respect: Acknowledge and value Indigenous perspectives, protocols, and cultural sensitivities.
Seek guidance from elders and community members: Consult with respected individuals to ensure accurate and respectful representation.
Be mindful of cultural protocols: Understand and adhere to appropriate ways of addressing individuals, seeking permissions, and utilizing cultural elements.
Avoid stereotypes: Present authentic and nuanced portrayals that reflect the diversity within Indigenous communities.
Use the AIATSIS Map of Aboriginal Australia: Accurately record the places featured in your content.

How can I learn more about shooting Custom Content and improving my creative skills?

Attend Getty Images events: Participate in workshops and presentations to gain valuable insights from industry experts.
Utilize Getty Images resources: Explore online tutorials, guides, and articles covering various aspects of content creation.
Connect with fellow creators: Network and collaborate with other photographers and videographers.
Stay informed about industry trends: Keep up-to-date with the latest visual content demands and market shifts.
Experiment and push your creative boundaries: Continuously challenge yourself to develop new skills and techniques.

Respect intellectual property: Secure necessary permissions for locations, trademarks, and artwork.
Avoid sensitive locations: Be mindful of restrictions around filming iconic landmarks like the Sydney Opera House.
Protect people’s privacy: Obtain model releases and avoid featuring identifiable individuals without consent.
Be aware of cultural sensitivities: Respect Aboriginal cultural heritage and avoid unauthorized use of the Aboriginal flag.
Refer to the Getty Images wiki : Consult the wiki for detailed information on shooting guidelines and restrictions in Sydney.